Unlike this Cheyenne Matthews, I never aspired to be a collegiate soccer player—but I’m cheering on my name-twin who beat me to the web address.

I also didn’t aspire to be a machine operator standing twelve hours a day inspecting pink-frosted sugar-cookie labels, but nothing teaches grit quite like a steady stream of paper cuts.

I moved from mastering machines to the delicate art of keeping the most unpleasant of customers happy. After years in management, the sting of paper cuts suddenly didn’t seem so bad.

I’m a copywriter because my education was lived long before it was learned. Experience taught me how to sit with the uncomfortable, read people in real time, and turn seemingly meaningless moments into something that resonates. 

That’s the fun of the work—and the part I do best. 

Fun Facts

My dad introduced me to horror movies when I was five to build character.

Being from Utah in LA means answering the same questions over and over again and they're all "no."

I do not enjoy hikes that involve walking outside.