Unlike this Cheyenne Matthews, I never aspired to be a collegiate soccer player—but I’m cheering on my name twin who beat me to the web address! She's clearly a winner.

I also didn’t aspire to be a machine operator standing twelve hours a day inspecting pink-frosted sugar cookie labels, but it taught me a thing or two about grit.

Aspirations aside, my spa management experience gave me the gift of people-pleasing, even with the most unpleasant of people. 

Those two worlds ended up shaping me as a writer because I learned the two core muscles of good copy: empathy and precision. 

I understand how people feel, and I know how to communicate with clarity and intention.

Fun Facts

My dad introduced me to horror movies when I was five to build character.

Being from Utah in LA means answering the same questions over and over again and they're all "no."

I do not enjoy hikes that involve walking outside.